MAY 30th, ATHENS, GA – Alicia Appling, Sales Associate of Coldwell Banker Upchurch Realty has earned the Coldwell Banker Global LuxurySM Property Specialist designation, according to Charlie Upchurch III, Broker/Owner of Coldwell Banker Coldwell Banker Upchurch Realty. To date, only ten percent of the more than 88,000 sales associates affiliated with the Coldwell Banker® brand have been awarded this designation.
“In addition to a performance based criteria on successfully selling luxury properties, Appling had to complete a prescribed certification course to earn the Luxury Property Specialist designation,” said Mr. Upchurch. “The course covers topics such as how to develop detailed market analysis for sellers of luxury homes and how to make use of Coldwell Banker Global Luxury resources to implement specialized marketing plans that will expose her fine properties to affluent buyers on a world-wide basis.”
Launched in early 2017, the Coldwell Banker Global LuxurySM program legacy traces its roots to Coldwell Banker Previews International® and the Previews® program, a leader in luxury real estate since 1933.The Coldwell Banker Global Luxury program is a comprehensive marketing curriculum designed specifically for marketing luxury residential properties to affluent buyers worldwide. Through the success of this initiative, Coldwell Banker affiliated agents and teams are recognized as global leaders in luxury real estate.
The Coldwell Banker Global Luxury certification course creates a standardized education model to help the newest generation of luxury agents meet and exceed the expectations of high-net-worth clients. The course provides learning, networking, marketing strategies and mentorship, pairing the experience and first-hand knowledge of successful luxury agents with
industry-leading resources. According to Craig Hogan, vice president of luxury for Coldwell Banker Real Estate LLC, “the objective of the program is to produce exceptional real estate professionals who represent exceptional properties.”
In order to participate in the course, participating agents must meet strict production guidelines — “some of the most rigorous standards in the industry today,” said Hogan. Certification renewal is also required every 24 months, to ensure Luxury Property Specialists are up to date on new technologies and additional programs, as well as current best practices.
“Alicia has been affiliated with Coldwell Banker Upchurch Realty for 8 years, and has been a REALTOR® for a total of 19 years. She is an award-winning independent sales associate who has earned many honors, including New Face of the Year, CB International President’s Circle, Diamond Circle, and Bronze Circle. A native of Blackshear, GA and a graduate of the University of Georgia with a BSHE, Alicia resides in Watkinsville and has been an active member of real estate organizations throughout her career. These include her position as the former President of Athens Classic MLS, former Board of Director’s Member of the Athens Board of Realtors, former Georgia Association of Realtors Director, Past President of the Athens Area Cancer Auxiliary, and current Pheonix Member of the Circle of Achievement.”
About Coldwell Banker Upchurch Realty
Coldwell Banker Upchurch Realty is located at 2405 W. Broad St in Athens, GA, can be reached at 706-543-4000. Coldwell Banker Upchurch Realty has been in business for 60 years, and an affiliate of the Coldwell Banker? for 36. Each office is independently owned and operated.
About Coldwell Banker Global Luxury®